DigitalXShift
I joined when the only content was a little YouTube. Thirteen months later, every channel runs on a content pipeline I lead end to end, and it brings in leads every month.
Starting from almost nothing
DigitalXShift helps German businesses put AI to work. When I joined, its only real content was a handful of YouTube videos with a small audience. Instagram and TikTok had to be built from scratch, and LinkedIn had followers but no plan behind it.
The job: make the brand show up everywhere its audience is, and turn that attention into leads.
Rebuilt the positioning
A full marketing restructure in Notion: who the audience is, what they need to hear, and the role of each platform, including which formats lead where (short-form first, long-form for depth).
Built every channel
Launched Instagram and TikTok from zero, gave LinkedIn a plan, and kept YouTube going with long-form plus shorts.
Found what travels
Memes and relatable formats did the heavy lifting for reach: one reel reached 1.7M views, a LinkedIn meme video reached 80k impressions, and one short added nearly 100 TikTok followers in a week.
Moved from manual to machine
The first pipeline was me writing ideas and scripts, editing, and waiting for approval. I helped build an AI-led system that now runs the whole process. I lead ideation and scripts, direct the recording, edit and approve, and the system handles the rest, with a live content board.
Added newsletter, SEO and carousels
The newsletter and SEO are live, carousels are going live, and leadership content is being built ahead of 2027.
Thirteen months, month by month
Source: DigitalXShift's monthly marketing KPI sheet, Oct 2025 – Nov 2026 (November partial). LinkedIn tracked from March 2026. Hover a point for the value.
Posts that took off
Memes for reach: 1.7M views →
Positioning before posting
Before any content went out, we wrote down who we were for and what we stood for in Notion. Every video after that was easier to make because the message was already decided.
Every platform wants something different
Memes carried Instagram, YouTube and LinkedIn, but TikTok grew 33x on authority-style shorts about AI tools. The same content won't win everywhere, so let each platform's numbers tell you what to make.
Build the system, not just the post
Going from manual production to an AI-led pipeline is what made 738 videos possible. We were able to produce that much because of the system we built, not from working harder.